SEO on-page optimization is one of the most important factors for optimizing individual web pages to improve their search engine rankings and get more relevant traffic. For SEO optimization, people need to look at the content and HTML source code of the web page and make it more attractive for search engines and it will enhance the user experience.
Best Practices for SEO On-page Optimization
Following are some key elements and best practices that every business owner or website owner needs to look at:
- Title Tag Optimization
In a website, a title tag is an HTML element that is important for the title of the web page. This title is mainly displayed in the search engine results as it is one of the clickable headlines for a web page. These website titles need to be clear and concise which can reflect the content of the web page and they should include some quality keywords. The length of the title tag should lie between 50 to 60 characters because it is fully displayed in the search engine results.
- Meta Description Optimization
Another HTML element is a meta description that will provide a summary of the content of a web page. This meta description is present in search engine results as a small snippet just below the title tag of the website. The description needs to be informative and compelling that is sufficient to reflect the content of the web page and add some crucial keywords to it. The meta description should be around 150 to 160 characters because this content is only visible.
- Keyword Optimization
Keywords play an important role in improving the ranking of websites in search engine results. In a website, keywords need to be used naturally and strategically in the entire content and it can be used in many places like in title tags, meta descriptions, body content, and header tags. If you are using excessive keywords then this keyword stuffing can lead to some penalties from search engines and it may hamper the user experience of the web page.
Conclusion
Above are some of the important SEO on-page optimization and some more can be added to it like content optimization, image optimization, URL optimization, Internal Linking, and mobile optimization. These things need to be improved and make sure to use them properly.
