We all know that website conversion optimization can make or break a business. We’ve seen some companies start with page count optimization, and then transition to conversion rate optimization, and finally reach the point where they have perfected their website. But before you can see success in any of these stages, you need to know what the best ways are for getting up your brand’s conversion rate.
Landing Page Formulas
First of all, you must define your goals. You need to decide whether or not you want a high bounce rate or low conversion rate. As a rule, if your first goal is to increase your conversion rate, then you will want to focus on your landing page design and copy changes. If you are only interested in increasing the number of people that get through the front door, then you should work towards improving your affiliate program instead.
These formulas are designed to help businesses with low bounce rates increase their conversions by targeting a specific audience and increasing engagement with the right content and calls-to-action (CTA).
Lead Capture
When you are ready to begin your website conversion rate optimization, you will want to start by capturing as many qualified leads as possible. The only way to do this is by testing different pieces of your website. This will allow you to test the most effective methods for gaining more traffic.
Use an in-depth analysis tool such as Market Samurai to understand how you can increase the number of new leads that turn into customers.
Display Advertising
Once you’ve built a website that converts well and has low bounce rates, it’s time to use some combination of display advertising, social media ads and search engine optimization (SEO) tactics to get more visitors through the door in a timely manner. However, only implement these tactics if you completely understand how they work.
Pay Per Click (PPC)
The final major component of your website conversion optimization is PPC. This powerful tool gives you the ability to target specific keywords and audiences to determine which ads are most effective and profitable.
The PPC system is also extremely beneficial because it allows you to use a campaign of several ads at once and track each one so that you can see which ones are the best performers.
