Dan Harrington
“Good marketing makes the company look smart. Great marketing makes the customer feel smart”. – Joe Chernov
Introduction to marketing
Almost everyone uses smart phones in today’s scenario. Digital marketing is the process of promoting a product through electronic media. However, itis different from the process of traditional marketing that make use of posters, TV, radio and newspapers. It deduces new methods to analyse the expectations of customers and work closely in rapport with the audience.
Internet- an ocean of prospects
The internet serves as the heart of digital marketing. It offers various ways for entrepreneurs and companies to promote their products online and to boost the market value of their products. The advertisements are designed to appear on the basis of the browsing history of a customer.Thus, they possess enough potential to tempt the person to revisit the sites and conduct purchases. Many applications have been developed to improve the process of marketing. For example, restaurants and dining places have introduced applications for easy usage by the customers. Customers can order the desired dishes with the tap of a finger. These ‘apps’ also offer many attractive aspects such as discounts, free delivery and gift coupons. The manufacturer is able to indirectly boost sales by providing small benefits for customers.
Communication
Communication has been enriched through digital marketing. The process is two way, thus making it more comfortable for the customer, who is the main target. This helps entrepreneurs know their customer’s grievances and improve their services.
The role of Social Media
Social Media is an influential medium used by organisations to promote themselves among the audience. The number of social media users is increasing day by day and the companies will be able to get a better reach in terms of marketing. Applications like Facebook, Twitter, Instagram, Orkut are used to grab the attention of customers. Advertising can be done through any device that supports the Internet.People are continuously exposed to several forms of advertising. These forms manipulate and impact the audience in different ways. For example, an attractive advertisement of chocolates/ice creams can tempt a child while the advertisements for electronic gadgets target teenagers and youngsters. Thus, marketing has become a secret tool that impels customers to buy things. Actors, politicians and other influencers make use of their social media accounts to promote brands that they serve as ambassadors for. The paid partnership with different companies culminates in a post put up on social media. Many people are influenced to buy the same product after viewing such prospects on social media.
Conclusion
Marketing is a clever tactic implemented to kindle the desires in the minds of people. It creates awareness in the minds of people and familiarises the audience with updated information regarding any product.
